If you're looking for a fantastic way to boost sales and increase morale among store employees, we have a notable example of one strategy that did just that.
Let's travel to the Ayerco location in Shelbina, MO. In order to have some fun and increase cookie sales this past winter, the chain held a cookie contest.
Employees were challenged with selling cookies at every transaction. Their prize? Who ever sold the most - won a $25 Gift Certificate.
By using suggestive selling and offering an incentive, employees sold 750 Hot Stuff cookies in just two months!