Summer is a busy time of year for convenience stores across the country, making it the prime time for Hot Stuff Pizza to take advantage and build sales. Did you know c-store sales are shown to increase 4.5% from June to August, compared to the rest of the year? (Source: csnews.com)
That means more traffic through the door from consumers hitting the road for their summer vacations. How can your locations capitalize on this increase in traffic? Don't settle! Just because this time of year is proven to bring in sales, don't assume consumers will buy foodservice items.
Be proactive! Start with the July 4th holiday and put up marketing with specials. If your c-store is in a prime area for fishermen, use marketing that will relate to their needs and reel in some sales.
Now is the time to make sales soar as high as the summer temperatures!