Using Direct Mail to Increase Sales - Orion eNews - February Edition

Can using a Direct Mail Promotion bump up your profits? Ayerco locations in Missouri had that same question so they invested in a Direct Mail promotion that featured two consumer-value coupons. $2 off a Large Pizza and Breakfast Sandwiches for just $.99.

The impact? At their Kahoka, MO location they've seen success! A 20% spike in large pizza sales compared to the same time last year, and a staggering 73% increase in breakfast sandwich purchases.

So how can other locations follow in their footsteps? Invest in marketing. Not only do the people behind Ayerco believe in Marketing, they believe investing in it can have a direct cause and effect on their profitability as a Hot Stuff Pizza Franchisee.